Privacy Policy

Effective April 27, 2026

Our stance

Morph is built privacy-first by design. The V2 behavioral engine stores all data locally on the user's device, nothing leaves the browser (IndexedDB) or mobile device (Hive). We do not have a tracking server. We do not sell data. We do not collect data we don't need.

What we collect

Landing page visitors

We use Plausible Analytics a privacy-first, cookie-free analytics tool. No personal data is collected. No cross-site tracking. No cookie consent required. Plausible only measures aggregate traffic: page views, referrers, countries.

Beta signup

When you sign up for beta access, we collect your email address. We use it only to send your license key and product updates. We do not share it with third parties.

AI theme generation (V1 SDK)

When you use the AI theme generation feature, we send anonymous color values (hex codes, CSS classes, contrast ratios) to Anthropic's API. No user data, no application content, no identifying information. See our Security page for the exact data sent.

What we never collect

  • Your application's user data
  • Behavioral data from V2 (stays on-device, always)
  • Personal information beyond your email (for beta only)
  • Location, device fingerprint, or IP address
  • Content visible in your application's UI

Your rights (GDPR)

You have the right to access, rectify, or delete your personal data. To exercise these rights or request deletion of your email from our beta list, email hello@morphui.dev. We will respond within 30 days.

Data retention

Beta email addresses are retained until you unsubscribe or request deletion. V2 local data (stored on your users' devices) is auto-deleted after 30 days of inactivity by default configurable in the SDK.

Third-party services

  • Anthropic AI theme generation only. Color data (anonymous) is processed and not stored beyond the request.
  • Plausible Analytics - Privacy-first, cookie-free analytics for the landing page. No personal data collected.

Changes to this policy

If we make material changes, we will notify beta users by email. The effective date at the top of this page reflects the last update.

Contact

Privacy questions: hello@morphui.dev

Privacy-first by design · Plausible analytics · No cookies